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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark, Carol S. Pearson
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes · Margaret Mark (Auteur), Carol S. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ArchetypesBy Margaret Mark, Carol Pearson, Carol S. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. In the book "The Hero and the Outlaw - Building Extraordinary Brands Through the Power of Archetypes", authors Margaret Mark and Carol S. Pegasus is one of the authors' examples of a strong brand archetype, and is even featured on the cover. Another great text on the subject of brands and archetypes is “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” by Margaret Mark and Carol Pearson. In their book, “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes,” Margaret Mark and Carol Pearson discuss the value of creating iconic identities to bring meaning and profit to a brand. Your Price: $16.44- The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. Pearson, the Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes, New York, McGraw-Hill Professional, 2001, pp 105-113. Margaret Mark and Carol Pearson expanded Jung's range of archetypes, and outlined twelve basic archetypes in their 2001 book – The Hero and the Outlaw – Building Extraordinary Brands through the Power of Archetypes. One was a reading of The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes.